Matchitas

Ceremonial matcha relocated to a tropical-botanical world, for people who drink it as a pause.

Sector: Matcha
Services: Branding, Brand Book, Packaging
Year: 2025

“Sip slow. Feel whole.”

The brief

Matcha without the monastery, and without the sugar.

Matchitas is a modern, health-forward matcha experience rooted in clean, high-quality ingredients with no artificial additives. The brief was a brand that could feel modern, earthy and refreshingly tropical at once — speaking to mindful millennials and Gen Z who value wellness, nature and aesthetics in equal measure.

The idea

Hide the whisk inside the letter.

The M in the logomark is cut with negative space shaped from the traditional bamboo chasen — a detail that grounds the wordmark in real craft rather than borrowed Japanese decoration, and gives the brand a badge that works as a rosette seal on a pouch, a cup or a cap. An icon family of whisk, kettle, cup and bowl extends it without repeating it.

The outcome

A grounding moment, made into a shelf presence.

Wordmark, rosette logomark and icon set, a five-colour palette built on matcha green and tropical blush, packaging across pouches and cups, apparel, tote and café application — a space for health-conscious people to pause, sip with intention, and get on with the day.