Four Sixty Four

A rooftop cocktail lounge where an address becomes a monogram, in deep green and gold.

Sector: Rooftop Lounge
Services: Branding, Brand Book
Year: 2025

“Sip. Savor. Celebrate.”

The brief

Not a rooftop bar — a destination.

Four Sixty Four sets out to deliver unmatched luxury and sophistication through an exclusive dining and cocktail experience. The goal was to set a new standard in upscale hospitality, where elegance, ambiance and impeccable service redefine indulgence — a place where sophistication, service and city views come together.

The idea

Turn the address into the mark.

The numerals 4, 6 and 4 interlock into a single monogram that works as signage, as a coaster, as an embossed menu cover and as a stamp on glassware. A high-contrast serif wordmark carries the refined half of the brand; the monogram carries the confident half. Deep green and gold do the rest, distinctive and memorable in the world of high-end dining and cocktails.

The outcome

One system, from the menu to the room.

Wordmark, monogram and logomark construction, a five-colour palette anchored on Pantone 3435 C, a two-typeface system, cocktail menu design, and interior and signage application across the lounge itself.